Connect Oasis is a leader in cloud-based software and mobile applications, focused on Merchandising Management Technology and support services.
Their sweet of products are high tech, modern and industry leading however their previous generation of logos seemed outdated and lacked continuity.
The first step was identifying what font set would work well sitting bellow the Connect oasis umbrella and apply well to each product. Through trial and error we landed on Greycliff, a font that was bold in nature, had relations to the companies roots, and yet was a nice modern facelift.
Each product in the Connect Oasis sweet works together, however they do very different things. It was important for the logos to illustrate that.
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