Scotiabank eSign

eSign Motion Graphic

Scotiabank eSign is a program developed by some internal interns. 

The objective of this motion graphic was to present the value statement of the project in a clear and efficient way while staying compliant with their brand guidelines. 

The color red was used as a global representation of the potential user, beyond that the secondary brand colours were used to represent colleges and their tasks. 

Overall, leveraging rich visuals allowed the script to be very dense, telling the story in under one minute.